Communications planning and medical editorial development are fundamental elements of successful Continuing Medical Education (CME) programs. When creating a CME program, these key factors must be considered:

• What are the primary educational objectives for creating the program
• What is the main topic of the program and how widespread is knowledge of that topic in the medical community
• Who is the target audience for this program

For a CME program to be successful, there must be people who are interested in attending. Once the main purpose of the CME program is defined and a target audience identified, it is important to expose that audience to evidence-based research and the latest scientific data on the topic through published peer-reviewed studies. Articles in credible medical journals add weight and validity to the importance of the topic, and build a reputation of expertise for the author. Potential attendees are more likely to be interested in a CME program if the topic is of importance to the medical community at large, and if the name of an expert on the subject can be associated with that program.

The Medical Editorial staff of the MW Institute has extensive experience successfully navigating the publishing industry and we have used that knowledge to collaborate with the medical community in developing long-term communications plans that further the mission of continuing medical education. We closely watch trends and identify publications that have the demographics, reputation, and distribution that will most accurately achieve the goals of the communications strategy. Our effective strategic planning and scientific publishing services are designed to develop and implement a communications plan that will meet objectives and foster the education mission.